Paul Jarvis on When & Why to Make Your Own Product

It’s strange how many of us get caught up in the technicalities of making something that we overlook nailing down the basics: How do you solve a problem for someone (which is what a product does) when you don’t know who that “someone” is? How can you write sales copy when you don’t know whoContinue reading “Paul Jarvis on When & Why to Make Your Own Product”